Coupon use rose 27% with $3.5 billion in redeemed coupons! This was the first annual increase in redemption since 1992. Brands issued 367 billion coupons with an average value of $1.44 ($528.5 billion total). This was the highest number of issued coupons ever recorded.
Manufacturer Coupon Changes and the Future of Couponing:
Manufacturers did alter the offers they released to help compensate for the increase of coupons. The face value of coupons decreased by 1 penny on average and expiration dates were shortened by 10% over previous years .
The economic downtown in the last 18 months has drastically changed the way that people look at shopping. Many wonder if we all start using coupons, will they stop releasing them. I think this past year is proof that the companies are not looking at ending this system but instead are putting more of their resources into it.
Also, a quick alert that Harris Teeter is doing triple coupons starting this Wednesday through the 31st. You can check out a great list of deals here.
I know a lot of people give up coffee, tv, soda, etc. for lent this time of year. I decided (now, don't laugh) to give up CVS-ing. After all, the emphasis is not what you give up for lent, but what you make time and room for in your life.
Thank you Guess Road church billboard for that line!
However, I am a terrible person. Terrible. Because I broke my fast of CVS by doing their incredible diaper deal this week. I'm sorry but free diaper deals just don't come around that often.